“Never sell yourself to a notion, never sell yourself to a relationship, you have to be true to yourself.”- Mellissa McCarthy
Introduction
Women entrepreneurship is the process in which women initiate a business gather all resources undertake risks, face challenges, provide employment to others and manage the business independently. Today in a rapidly changing world women play an important role in everybody’s life, whether to earn for a living or raise a child, they are ahead in everything. According to the Global Gender Gap Report 2021, it will take another one hundred years to achieve gender equality based on the current rate of progress in the growth of female entrepreneurs in the ecosystem. This prediction has been significant in pushing decision-makers, stakeholders across industries, and access points to bridge this gap and solve for female representation in boardrooms. In the face of the COVID-19 pandemic, the year 2020 was a historic one for women in leadership. The progress for women has proven substantial. More women have assumed leadership of huge and influential companies. More women have been progressing and have been selected to the higher posts because the way they deal with the client and their handling skills has been great, also focus more on a joint working program in the organization. More women have been selected in higher official’s posts in today’s generation Kamla Harris is a great iconic figure of women’s liberty and freedom and proves to everyone that women can run the country also. In today’s world women are selfindependent and earn their livelihood themselves. In this day and age, women are aware of what they bring to the table and how their EQ and empathetic attitude contribute to the rise of every venture they associate themselves with. This awareness has led to a rapid rise in gender parity and has witnessed women-led start-ups thrive and soar. It is proven that diversity in leadership positively impacts growth. As an investor, we have been fortunate to collaborate with and invest in some phenomenal female founders, and here is our take on why investing in women pays.
Start-ups by women’s-
The increasing appearances of women as entrepreneurs has led to change in the demographic importance of business and increased and stabilise the growth of the country. Women start-ups are playing a lead role in society and influence other women to play a significant role in, promoting the development of the national and social interest of the country. There is a need for sustainable growth of women’s entrepreneurs to promote more and attractive growth in the economy, and for that government is initiated some welfare schemes in their key role to strengthen the women entrepreneurship ecosystem, through policies and initiatives and the creation of enabling networks. Though female start-ups and the rising of female-owned business is increasing at fast-paced women are facing a lot of difficulties and major challenges of traditional gender roles that are internalized by society and also because of orthodox thinking of the society. Entrepreneurship is still considered a male-dominated area and it may be really hard to change and surpass these conventional views. Other than dealing with the dominant stereotype, female workers are still facing several obstacles relating to their bright businesses. Women in India have faced many problems to get ahead in their life. Women entrepreneurs face a series of problems right from the beginning till the enterprise functions. The problem of Indian women pertains to their responsibility towards family, society, and work-related matters.
Qualities of women entrepreneurs
1. Accept challenges
2. Ambitious
3. Challenging work
4. Patience
5. Motivator
6. Adventurous
7. Risk bearer
Measures for development of women entrepreneurs.
Right efforts in all areas are required in the development of women entrepreneurs and their greater participation in entrepreneurial activities.
1. Consider women as a specific target group for all developmental programs.
2. Better educational facilities and schemes should be extended to women folk from government parts.
3. Adequate training programs on management skills to be provided to the women community.
4. Encourage women’s participation in decision making.
5. Economic necessity and independence.
Conclusion
At present, entrepreneurship is the most encouraging concept all over the world to overcome economic challenges. Being the vital gender of the overall population women have a great capacity and potential to the contributors to the overall economic growth of any nation. In the modern era, an increased number of women are taking up entrepreneurial activities especially in medium and small-scale enterprises. A women-owned business is highly increasing in the economies of all countries. Also, some great and successful entrepreneurs guide the newcomer in the field and the government is also taking active participation in developing the source of earning and seeks women with proper help and motivation.
References
https://www.entrepreneur.com
https://theceostory.in