Dabur released a AD on fem bleach on ocassion of karwachauth which caused a storm on social media after that it was step down by the company. The AD shows lebisan couple is celebrating their first karwachauth by using fem bleach which was criticised by people on social media as it hurts hindu sentiments.The ad's tagline,''Glow and Pride'' did not go well as people start demanding of boycott Dabur Product. After this Dabur India withdraw the ad as apologize and said that it "strives for diversity, inclusion, and equality" and added that the intention was "not to offend any beliefs, customs and traditions, religious or otherwise". After this M.P Home Minister Narottam Mishra said he has directed the police chief to convey the Dabur India to withdraw the advertisement and legal action will be taken if they will not remove it.He said,''I consider this a serious matter. More so because such advertisements and clippings are made on the rituals of Hindu festivals only. They (the advertisement) showed lesbians celebrating Karva Chauth and seeing each other through a sieve. In future, they will show two men taking 'feras' (marrying each other according to Hindu rituals). This is objectionable," Mishra told reporters. The company, on Wednesday, took down the ad from all its social media handles and issued an apology again."Fem's Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments," the company said on its official Twitter handle. The Supreme Court in 2018 decriminalised homosexuality, but same-sex marriages are still prohibited in India. The controversy comes at a time when there are a clutch of petitions seeking recognition of same-sex marriage before the Delhi and Kerala high courts. Dabur India is not the first one to get embroiled in a controversy like this.Even Last week, BJP MP Anantkumar Hegde objected to an advertisement of tyre manufacturing company CEAT that featured actor Aamir Khan. In the advertisement, Khan can be seen advising a group of people to burst firecrackers inside a housing society, and not on the streets. In a letter to CEAT Chief Executive Officer ,claimed that the advertisement has "created unrest among Hindus". Last week, Clothing brand'' FabIndia ''has removed a promotional capsule about its new festive line after a backlash from right-wing groups. While the brand was accused of "defacing" the Hindu festival of Diwali by naming its festive collection as Jashn-e-Riwaaz (celebration of tradition), the company insisted that it is not a Diwali collection, which will be soon launched under 'Jhilmil si Diwali' promo.